Rutuja Lokhande's profile

TRESOR | Branding

Rutuja Lokhande
•
TRESOR branding 

As a part of my college semester project, I had to study an existing brand and create an hypothetical competitor brand having an unique USP.

Creating a brand was an exciting and challenging endeavor throughout the process. 
It involves crafting a visual identity, messaging, and overall experience that resonates with the target audience.​​​​​​​


design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design


Defining the Brand's Purpose

The brands purpose should answer questions like  what problem does it solve, and what unique value does it offer?

Considering the target audience, market trends, and the  brand's competitive advantage. This step lays the foundation for the brand's identity and positioning.


design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design


Developing the Brand Identity

The brand identity is a visual representation of brand's personality and values. 
Started by creating a brand name that aligns with my purpose and resonates with the audience.
Then, designing a logo, color palette, typography, and visual elements that reflect the brand's essence. Consistency is key in building brand recognition and recall.

The brand logo is a wordmark type logo.


design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design


Design Touchpoints

Considering all touchpoints where our audience interacts with the brand. This includes website, packaging, marketing collateral, social media profiles, and physical spaces.
The design elements, colors, typography, and imagery are consistent across these touchpoints, creating a cohesive brand experience


design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design


Designing a brand campaign 

 It involves understanding the objectives, connecting with the target audience, developing a creative concept, designing visually appealing elements, crafting compelling messaging and choosing the right marketing channels.

Tresor is the basis of your imagination. The brand gives everyone the opportunity to express their inner world and inspires new achievements. A brand that crafts products that go beyond the functional aesthetic desires of the customer, bringing meaning and inspiration to them

Brand concept 

The string art represents mental stimulation. Through out the creative process, you are made to take choices at every step, to You will encounter hurdles and will have to work through them to achieve your ultimate goal of a completed project, which aligns well with the whole intention of the brand existence.

design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
The campaign aims to arise a creator , inventor and an hidden originator in every individual.


Brand Advertisement​​​​​​​
design brand identity Socialmedia visual identity Brand Design

By captivating viewers with visuals showcasing innovative and eco-friendly products, incorporating storytelling elements, and including a strong call to action, the advertisement encourages viewers to join the movement towards a more sustainable lifestyle. Through this impactful advertisement, the brand seeks to create awareness and inspire change.
design brand identity Socialmedia visual identity Brand Design

Product Catalogue 

A furniture product catalogue is a comprehensive showcase of a brand's furniture offerings. It serves as a visual and informational guide for customers, providing details about different furniture pieces, their features, styles, and available options.

design brand identity Socialmedia visual identity Brand Design


design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
design brand identity Socialmedia visual identity Brand Design
Designing a furniture product catalogue requires consideration of structure, high-quality photography, detailed descriptions, visual styling, pricing information, and additional value-added elements. 

By creating a visually captivating and informative catalogue, it can effectively showcase the quality and style of the furniture products, inspire customers, and provide them with the necessary information to make informed purchasing decisions.


Emailer Design



Brand Website Prototype



ThankYou !


TRESOR | Branding
Published:
Rutuja Lokhande's profile

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Rutuja Lokhande's profile
Pune, India

TRESOR | Branding

Published:

Creative Fields